NOTICE OF PRIVACY PRACTICES
This notice describes how medical information about you may be used and disclosed and how you can get access to this information.
PLEASE REVIEW IT CAREFULLY
OUR LEGAL DUTY
The Health Insurance Portability and
Accountability Act of 1996, or "HIPAA" is a federal law. One of its primary purposes is to make sure that information about your health
is handled with special respect for your privacy. HIPAA contains numerous safeguards designed to protect your personal health
information, called "protected health information." HIPAA requires us to establish policies and procedures to insure that the privacy
of your health information is maintained, and to provide you with this notice of our privacy practices to explain your rights, and our
duties with respect to your health information.
We must follow the privacy practices that are described in this Notice while it is in effect. This Notice takes effect April 14, 2003,
and will remain in effect until we replace it.
We reserve the right to change our privacy practices and the terms of this Notice at any time, provided such changes are permitted by applicable law. We
reserve the right to make the changes in our privacy practices and the new terms of our Notice effective for all health information
that we maintain, including health information we created or received before we made the changes. In the event we make a material
change in our privacy practices, we will change this Notice and provide it to you at your next visit or it can be viewed in the
store or on our Web site.
You may request a copy of our Notice at any time. For more information about our privacy practices, or for additional copies of this Notice, please
contact us using the information listed at the end of this Notice.
USES AND DISCLOSURES OF HEALTH INFORMATION
We use health information about you for treatment, to obtain payment for treatment, for administrative purposes, and to evaluate the quality
of care and service that you receive. Your health information is contained in a medical or optical dispensary record that is the
physical property of Luck Optical.
HOW WE MAY USE OR DISCLOSE YOUR HEALTH INFORMATION
We may use or disclose your health information to an optometrist, ophthalmologist, optician or other healthcare
providers providing treatment to you for:
the provision, coordination, or management of health care and related services by health care providers;
consultation between health care providers relating to a patient/customer;
the referral of a patient for health care from one health care provider to another; or
appointment reminders and recall information.
For Payment. We may use and disclose your health information to others for purposes of processing and receiving payment for
treatment and services provided to you. This may include:
billing and collection activities and related data processing;
actions by a health plan or insurer to determine or fulfill its responsibilities for coverage and provision of benefits under its
health plan or insurance agreement, determinations of eligibility or coverage, adjudication or subrogation of health benefit claims;
medical necessity and appropriateness of care reviews, utilization review activities; and
disclosure to consumer reporting agencies of information relating to collection of payments.
For Health Care Operations. We may use and disclose health information about you for operational purposes. For example, your
health information may be disclosed to members of staff to:
evaluate the performance of our associates;
assess the quality of service, product and care in your case and similar cases;
learn how to improve our facilities and services;
conduct training programs or credentialing activities; and
determine how to continually improve the quality and effectiveness of the products, service and care we provide.
Appointments, Treatment and Quality Assurance
We may use your information to provide appointment reminders or recall notices (such as voicemail messages, postcards or letters) or
information about treatment alternatives or other health-related benefits, products and services that may be of interest to you. We
may also contact you to conduct our own surveys about the quality of the products and services we provide.
To You, Your Family and Friends.
We must disclose your health information to you, as described in the Your Health Information Rights section of this Notice. We may
disclose your health information to a family member, friend or other person to the extent necessary to help with your healthcare or with
payment for your healthcare, but only if you agree that we may do so or, if you are not able to agree, if it is necessary in our
Persons Involved in Care.
We may use or disclose health information to notify, or assist in the notification of (including identifying or locating) a family
member, your personal representative or another person responsible for your care, of your location or your general condition. If you
are present, then prior to use or disclosure of your health information, we will provide you with an opportunity to object to
such uses or disclosures. In the event of your incapacity or emergency circumstances, we will disclose health information based
on a determination using our professional judgment disclosing only health information that is directly relevant to the person’s
involvement in your healthcare. We will also use our professional judgment and our experience with common practice to make reasonable
inferences of your best interest in allowing a person to pick up filled prescriptions, medical supplies, photos, or other similar
forms of health information.
Required by Law
We may use and disclose information about you as required by law. For example, we may disclose information for the following purposes:
for judicial and administrative proceedings pursuant to legal authority;
to report information related to victims of abuse, neglect or domestic violence;
to assist law enforcement officials in their law enforcement duties; or
to assist public health officials avert a serious threat to the health or safety of you or any other person.
Health Information may be disclosed to funeral directors or coroners to enable them to carry out their lawful duties.
Your health information may be used or disclosed for cadaveric organ, eye or tissue donation purposes.
We may use your health information for research purposes when an institutional review board or privacy board that has reviewed the
research proposal and established protocols to ensure the privacy of your health information has approved the research.
Specialized government functions such as protection of public officials or reporting to various branches of the armed services
that may require use or disclosure of your health information.
Your health information may be used or disclosed in order to comply with laws and regulations related to Workers Compensation.
Marketing Health Products or Services.
We will not use your health information for marketing communications without your prior written authorization. We may provide you with
information regarding products or services that we offer related to your health care needs. We will never sell your health information
without your prior authorization.
In addition to our use of your health information for treatment, payment or healthcare operations, you may give us written
authorization to use your health information or to disclose it to anyone for any purpose. If you give us an authorization, you may
revoke it in writing at any time. Your revocation will not affect any use or disclosures permitted by your authorization while it was
in effect. Unless you give us a written authorization, we cannot use or disclose your health information for any reason except those
described in this Notice.
YOUR HEALTH INFORMATION RIGHTS
You have the right to review or get copies of your health information, with some exceptions. You may request that we provide copies in a format other than photocopies. We will use the
format you request unless we cannot practicably do so. You may be asked to make a request in writing to obtain access to your health information. You may obtain a form to request access by using the
contact information listed at the end of this Notice. We will charge you a reasonable cost based fee for expenses such as copies and staff time. You may also request access by sending us a letter to
the address at the end of this Notice setting forth the specific information to which you desire access. If you request an alternative format, provided that it is practicable for us to
produce the information in such format, we will charge a cost-based fee for providing your health information in that format. If you prefer, we will prepare a summary or an explanation of your
health information for a fee. Contact us using the information listed at the end of this Notice for a full explanation of our fee structure.
You have the right to receive a list of instances in which we or our business associates disclosed your health information for purposes other than treatment, payment, healthcare operations, where you have
provided an authorization and certain other activities, for the last 6 years, but not for disclosures made prior to April 14, 2003.
There are significant exceptions to this rule under federal regulations. For example, we do not have to give you a list of those disclosures made for treatment, payment or health care
operations, or disclosures made to you or to others with your written authorization. Other exceptions exist. There may be fees involved in responding to some requests.
You have the right to request that we place additional restrictions on our use or disclosure of your health information. We are not required to agree to these additional restrictions, but if we do, we
will abide by our agreement (except in an emergency).
You have the right to request in writing that we communicate with you about your health information by alternative means or to alternative locations. Your request must specify the alternative
means or location, and provide satisfactory explanation how payments will be handled under the alternative means or location you request.
You have the right to request that we amend your health information. Your request must be in writing, and it must explain why the information should be amended. We may deny your request under
certain circumstances. You may obtain a form to request an amendment to your health information by using the contact information listed at the end of this Notice.
If you receive this Notice on our Web site or by electronic mail (e‑mail), you are entitled to receive this Notice in written form.
QUESTIONS AND COMPLAINTS
If you want more information about our privacy practices or have questions or concerns, please contact us.
If you are concerned that we may have violated your privacy rights, or you disagree with a decision we made about access to your health information or in
response to a request you made to amend or restrict the use or disclosure of your health information or to have us communicate with you by alternative means
or at alternative locations, you may complain to us using the contact information listed at the end of this Notice. You also may submit a written complaint
to the U.S. Department of Health and Human Services. We will provide you with the address to file your complaint with the U.S. Department of Health and Human
Services upon request.
We support your right to the privacy of your health information. We will not retaliate in any way if you choose to file a complaint with us or
with the U.S. Department of Health and Human Services.
If you have any questions or complaints, please contact: